hello! I'm Lyubo.

product designer @ IBM iX

in a (professional) nutshell
I'm a product designer based in Mountain View, California. I have experience in finance, communications, industrial & distribution projects.
I help integrate products, craft new features and build multi-user systems as a design practitioner. 
I prefer working in Figma, but will be productive with just about any tool, down to pen and paper.
education & early experience
B.S. Economics & Communication - Design Thinking pathway, Santa Clara University -  2017
Projects for Good, Oct 2018 - Aug 2019
Timios, March 2018 - Sept 2018

my work over the past five years...
CoverMyMeds, Jan 2024 - present
leading Salesforce Sales cloud transformation of three orgs
Chevron, Jan 2023 - Dec 2023
leading design for construction quality compliance product
Google, Feb 2022 - Dec. 2022
owned UX for: internal tool migration, 3rd party tool integration, key task automation
State Farm, Nov 2020 - Jan 2022
redesigned transactional email & chat communications, developed enterprise design system, created the design system for chat, led design thinking sessions, prototyping and adoption for feature requests for internal products
Google, July 2020 - Oct 2020
consolidated three team design systems into one, vetted & consolidated working components from five designers, wrote component guidelines, built new data viz components from design requirements
Honda Financial, Mar 2020 - May 2020
researched CX pain-points, created prioritization matrix relating solutions to technical / business feasibility, composed mock-ups & prototypes
Q&A

Q: Why product design
When it comes to digital products, the possibilities are near limitless. That's reason enough for me to get up in the morning.
Q: Sweet, salty our sour?
All three. Growing up, there were always various pickled foods on the table. I love splitting a canoli with my wife and crumbled feta on fries is a must.
Q: Have you ever met a celebrity?
I sat across from Ashton Kutcher at a cafe once. Based on the timing of his visit, he may have been doing some work for his upcoming role as Steve Jobs. I didn't quote anything from 'That 70's Show' for which we are both grateful to this day.
Q: What is your idea of fun?
The fun starts when my  heart-rate is above 140 BPM. On a bike, in a car, or presenting to a large audience usually does the trick.
back to top